Kathy Henne: Time to Party?

By Kathy Henne

Imagine that you’re throwing a party, an want to invite only your closest friends. Rather than taking time to mail invitations, you place an announcement on social media reading, “I’m having a party Friday night, and you’re invited. Please come!” with your name and address at the bottom.

After a great deal of preparation, Friday night arrives and you’re surprised when over 50 total strangers show up ready to party. What happened?

First, you took a short cut by running a generic post to attract the attention of your friends. Instead, you got the attention of “John Q Public.” Second, you expended effort preparing for a party that wasn’t appreciated by the crowd that showed up.

A similar situation could happen if you try to sell your home without experienced representation. Without an agent, you may attract prospects to your home who have no business being there – lack of financial resources to buy, or bargain hunters or “window shoppers!”

Your agent attracts the best prospects by targeting specific groups. Potential buyers are screened for their ability to make a purchase and their motivation for doing so. Only qualified buyers, by appointment, are shown your home. When you have a strong representative, you are more likely to receive the best possible price, with fewer showings, and with the least inconvenience to you and your family.

Contact the Kathy Henne Team RE/MAX FINEST by calling (937) 778-3961.